ACG Research

ACG Research
We focus on the Why before the What

Friday, May 11, 2012

Monetizing the Big Data Opportunity for Telecom, Carriers and Cloud Service Providers

Recently, cVidya announced new capabilities in their OfferAdvisor, which makes monetizing of the Big Data opportunity a new reality for providers that support media, entertainment and other industries. Until now, these providers lack the tools to analyze the vast amount of multistructured data and information to make better recommendations.

cVidya has 10 years of experience in business intelligence and analytics for the telecom industry. OfferAdvisor adds new monitoring and analyzing features leveraging open source technologies, such as Hadoop.

OfferAdvisor is a next-best-offer recommendation application that helps CSPs decrease the retention costs as well as identify up-sell and cross-sell opportunities. With these new capabilities, OfferAdvisor is now leveraging Big Data, social and mobile and cloud waves:
  • Big Data: Leveraging Big Data technologies and architecture for improved recommendations
  • Social & Mobile: Taking into account new types of information for fuller profile of customers’ preferences
  • Cloud: Available over the web with a pay-per-use pricing model offering

CSPs and carriers can now provide their customers with improved next-best-offer recommendations and to do so efficiently and cost effectively. This enables them to decrease the retention costs as well as identify up-sell and cross-sell opportunities.  For the entire press release, click here.

For more information about ACG Research cloud service, click here or contact

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.