Converged IP infrastructure:
Cable operators’ desire to move to a converged IP infrastructure has been
in the works for several years. This is understandable, given the complexity of
the legacy systems and the mission-critical nature of the infrastructure. The development
of the CCAP architecture addressed this need, and CCAP based products are being
trialed now. We expect commercial deployments to start in late 2013. Interestingly,
this transition is being driven and managed by the service providers with the
cooperation of the traditional networking vendors.
TVE is part
evolution and part revolution. It is evolutionary in that we have had the
ability to stream video content to computing devices for over a decade. It is
revolutionary in that tablets, mobile devices and LTE wireless are providing consumers
much greater choice and control over content, location and time. This
transition is in full progress and is being driven by a different set of
players than has been customary: consumer electronics manufacturers, content
owners and the standards bodies that influence protocols and technologies such
as MPEG dash and HTML5. This is unfamiliar territory because the SPs or the
traditional vendors are not in control of the device and have less influence
over the design, implementation or utilization.
The OTT
revolution is also fully underway, but the impact is not totally felt as yet. This
revolution is not about technology but business models and revenue
participation. The balance of power has shifted more to consumers. SPs must
find business models, pricing, packaging and bundles that appeal to consumers
and that they can provide in a profitable manner. While content owners have
significant leverage in the OTT model, they are also dependent on consumers’
tastes and requirements.
These transitions are dramatically changing the roles and
relationships of the technology suppliers, service providers, content owners
and consumers and are creating significant challenges for all the parties. In
addition to these macro transitions, pay TV operators are facing increased
demand for higher speeds and more competitors (fiber, DTT, satellite and
cable), and need to upgrade existing networks to stay competitive.
These market conditions present a difficult landscape for
SPs and their suppliers, as it dictates not just a technology transition but a
re-evaluation of core business models as well. These are definitely interesting times for the
pay TV market.
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