Recently, cVidya announced new capabilities in their OfferAdvisor, which makes monetizing of the Big Data opportunity a new reality for providers that support media, entertainment and other industries. Until now, these providers lack the tools to analyze the vast amount of multistructured data and information to make better recommendations.
cVidya has 10 years of experience in business intelligence and analytics for the telecom industry. OfferAdvisor adds new monitoring and analyzing features leveraging open source technologies, such as Hadoop.
OfferAdvisor is a next-best-offer recommendation application that helps CSPs decrease the retention costs as well as identify up-sell and cross-sell opportunities. With these new capabilities, OfferAdvisor is now leveraging Big Data, social and mobile and cloud waves:
- Big Data: Leveraging Big Data technologies and architecture for improved recommendations
- Social & Mobile: Taking into account new types of information for fuller profile of customers’ preferences
- Cloud: Available over the web with a pay-per-use pricing model offering
CSPs and carriers can now provide their customers with improved next-best-offer recommendations and to do so efficiently and cost effectively. This enables them to decrease the retention costs as well as identify up-sell and cross-sell opportunities. For the entire press release, click here.