Tim Doiron, principal analyst, Intelligent Transport Networking, ACG Research, leads an SDN/NFV panel at Layer123 SDN & OpenFlow World Congress in Dusseldorf, Germany. Tim introduced the panel participants and shared some of the recent findings of ACG Research as part of the panel kickoff. In working closely with a number of customers, ACG Research has found that through software automation, service providers cannot only accelerate new service introduction, but also substantially increase revenue. With more rapid service introduction, service providers can expedite time to revenue, enable reduced services pricing, thus attracting more trial customers and finally obtain more paying customers faster. In total, ACG Research analysis indicates that this virtuous software-enabled cycle can deliver as much as 400% higher revenue generation over a five year period vs. today’s highly manual new-service introduction processes.
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