Mobile World Congress 2013
has given the industry a boost of revitalization, focused on creating change
and driving technology innovation to improve how we connect.
Mobile World Congress 2013 wrapped up last week in
Barcelona at a new venue, the magnificent Fira Grand Via, with record
attendance. Although this attendance created too much traffic and congestion, it
did not dissuade industry delegates from collaborating and demonstrating a new
industry spirit focused on innovation and human advancement in the area of
mobile technologies.
Even without notable industry leaders such as Apple,
Google, Microsoft, and Facebook, which declined to participate so that they
could maximize their own events for major announcements, LG, Huawei, and ZTE
took main stage with audiences and industry press. Samsung clearly established
position with sizable show investment in the areas of mobile devices and
consumer focused messaging, though it also decided to strategically shift its
flagship “Galaxy S4” launch to New York in two weeks.
MWC 2013 showcased new themes; most notably it
spotlighted Software Defined Networking (SDN) by vendors. In the mobile IP
infrastructure segment, Juniper focused on the release of a virtualized
platform for SGSN/MME functions. ACG expects other vendors to update road maps
and further make announcements in 2013 in this area.
Machine to Machine (M2M) was another major theme with
presentations and discussions on standards-based industry adoption. M2M
industry has been fragmented, but mobile SPs see significant opportunity in
developing services and ecosystems. ACG expects M2M data traffic to consume 20
percent of global mobile data demand in five years.
Small Cells segment saw a plethora of announcements:
silicon leaders such as Broadcom and Texas Instrument released new product
families to support multigeneration technologies such as 3G and LTE within a single
System on a Chip (SoC).
Mobile SPs also announced initiatives, such as cloud-based
services to support third-party (HTML5 compliant) platforms from Jolla, Mozilla
(Firefox OS), and Ubuntu (Linux).
Although much of the discussion was focused on the OTT
industry segment and how to work together, ACG believes mobile SP business
models will need to further evolve to adopt the range of innovation offered by
companies such as Viber.
MWC 2013 did not disappoint. Attendees walked with
innovative ideas and information, which will, no doubt, will be the foundation for creating more change
and driving technology innovation in 2013.
For more information about ACG Research's mobility syndicated and consulting services, contact sales@acgresearch.net.
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